Millard Elingstone

Private Policy

Effective Date: Jul 2026

Estimating Reading Time – 8 Min.

Information We Collect

We collect limited personal and technical information necessary to deliver our content, maintain subscriber communication, and operate our website effectively:

  • Email Address & Subscription Preferences: When you subscribe to our newsletter or Institute updates, we collect your email address and any preferred subscription settings you select. We use this data to send you periodic updates, including weekly or monthly roundups, real-time notifications when new research reports or news articles are published, or general platform announcements.
  • Inquiries & Contact Requests: When you submit a message through our "Contact Us" form, we collect your email address, name (if provided), and the specific details of your inquiry. We may store this communication history in our database to respond to your request effectively and, where relevant, follow up with tailored information or future future initiatives.
  • Basic Analytics & Technical Data: As you navigate our website, we automatically collect basic non-identifiable technical data via performance, security, and hosting services like Cloudflare. This includes your IP address, browser type, operating system, general geographic location (city/country level), referring URL, and page view metrics to help us measure total site traffic, monitor performance, and keep our infrastructure secure against malicious threats.
  • Interactive Tools & Forms: Any inputs, values, or metrics entered into our financial tools (such as bond pricing models or stock screeners) are processed locally or ephemerally during your session. We do not link your tool calculations or screener queries to your personal identity or email address.

How We Use Your Information

We use the information we collect strictly for targeted, legitimate operational purposes to maintain our platform, deliver high-quality content, and manage our growing readership. Specifically, your data is utilized for the following:

  • Content Delivery & Direct Communications: To process your subscription requests and deliver our regular newsletters, published equity research reports, private equity valuation breakdowns, M&A commentary, market news updates, and general platform announcements directly to your inbox.
  • Subscriber Relationship Management & Engagement: To organize, manage, and optimize our subscriber database through Customer Relationship Management (CRM) tools and analytics platforms. This allows us to track general subscriber engagement, understand reader interests, manage membership statuses, and improve how we communicate with our core platform users.
  • Inquiry Processing & Follow-Up Communications: To review and respond to direct questions, feedback, or focused collaboration requests submitted through our "Contact Us" page. We retain this communication history so we can follow up with tailored responses, provide additional requested resources, or re-engage with you regarding topics related to your past inquiries.
  • Platform Security & Performance Optimization: To analyze website traffic patterns, monitor technical performance, prevent automated spam or malicious cyber attacks, and ensure our infrastructure remains fast, secure, and accessible via security and content delivery tools like Cloudflare.
  • Service Enhancement & Technical Improvements: To evaluate how users navigate our pages, articles, and interactive tools (such as bond pricing models and stock screeners) in aggregate. This helps us fix technical bugs, improve UI/UX design, refine layout ergonomics, and develop new tools or editorial series that better serve our audience.

Data Sharing & Third-Party Services

We maintain a strict policy against selling, renting, trading, leasing, or monetizing your personal information or email addresses under any circumstances. Your data is never shared with third-party advertisers or external marketers for commercial gain.

To operate our platform efficiently, deliver reliable content, and safeguard our technical infrastructure, we may share limited, necessary data with trusted third-party service providers acting directly on our behalf. These service providers fall into the following operational categories:

  • Infrastructure & Security Providers: Cloud management, hosting platforms, and Content Delivery Networks (CDNs) — such as Cloudflare — to serve website content quickly, prevent denial-of-service attacks, and protect our platform against malicious cyber threats.
  • Email Marketing & Communications Services: Automated email delivery and newsletter platforms that securely host our mailing lists, process subscriber sign-ups, and manage scheduled mailings for our research reports and news updates.
  • Database & CRM Platforms: Customer Relationship Management systems and secure cloud database tools used to organize our subscriber contact records, manage communication histories, and track subscriber preferences.
  • Legal Compliance & Rights Protection: We may disclose collected information if required to do so by applicable law, regulation, legal process, or governmental request, or to protect the safety, security, legal rights, or property of our platform, platform, and users.

All third-party service providers and vendors operate under strict data protection protocols. They are authorized to process your information solely as instructed by us to perform their specific services, and are contractually restricted from using, sharing, or retaining your personal data for any independent or unauthorized purpose.

Cookies & Analytics

Our website utilizes essential technical cookies, local storage mechanisms, and lightweight analytical scripts — such as those provided by Cloudflare — to maintain site performance, ensure system security, verify human traffic, and measure overall audience engagement.

To maintain total transparency regarding how these technologies operate on our platform:

  • Essential & Security Cookies: These are strictly necessary technical cookies designed to optimize page loading speeds, manage secure sessions, and protect our infrastructure from automated spam, botnets, and malicious traffic attacks.
  • Analytical Scripts & Traffic Tracking: We utilize basic, privacy-focused web analytics to evaluate aggregate visitor counts, popular pages, average session durations, and general traffic origins. This data helps us understand which research reports, news topics, or financial tools provide the most value to our platform.
  • Scope of Tracking: Our performance and analytical tools are strictly non-intrusive. They do not collect, track, or inspect your personal financial credentials, bank accounts, brokerage portfolios, or trading activity. Furthermore, we do not use cross-site tracking cookies designed to follow your browsing behavior across unrelated third-party websites or serve targeted commercial advertising.
  • Managing Cookie Preferences: You have full control over how your device handles cookies. You can configure your web browser settings to block, reject, or delete cookies at any time. Please note, however, that disabling essential security or technical cookies may cause certain interactive features or page layouts on our platform to perform sub-optimately.

Data Retention & User Rights

We believe in giving you complete ownership over your personal data and providing straightforward controls over how we communicate with you. Your rights regarding data retention, communication preferences, and information removal are structured as follows:

  • Data Retention Policies: We retain your email address, subscription preferences, and communication history only for as long as you remain an active subscriber, platform user, or user of our platform. If you interact with our "Contact Us" form, we store that inquiry history as needed to resolve your request, maintain internal operational records, and satisfy any legal or administrative compliance requirements.
  • Opting Out & Unsubscribing: You reserve the right to stop receiving our newsletters, market updates, published research alerts, or platform emails at any time. Every automated email sent by our platform includes a clear, single-click "Unsubscribe" link in the footer. Clicking this link immediately removes your address from our active distribution lists.
  • Data Access, Correction, & Permanent Removal: You have the right to request access to the personal information we hold about you, request corrections to inaccurate contact details, or demand the complete, permanent erasure of your data. If you wish to have your email address, inquiry history, or contact records permanently purged from our databases, CRM systems, and mailing lists, simply submit a request through our "Contact Us" page. Upon receiving your request, we will process and execute the complete removal of your records promptly.
  • Non-Discrimination: Exercising your privacy rights or opting out of communications will never result in restricted access to our publicly available research, news articles, or interactive financial tools (such as bond calculators or stock screeners).

External Links & Disclaimer Notice

Our platform frequently features in-depth financial analysis, market news commentary, valuation teardowns, and curated links to external third-party resources, regulatory databases, and market media outlets.

Please take note of the following safeguards regarding external references and analytical tools:

  • Third-Party Websites & External Links: Clicking on external links will redirect you outside of our platform. We do not control, endorse, monitor, or review the privacy policies, data collection protocols, or content of these external websites. Once you leave our domain, any information you provide, or data collected by third-party sites is governed exclusively by their respective privacy terms. We strongly encourage you to review the privacy policies of any third-party platform you visit.
  • Embedded Content & External Resources: Some pages or articles on our site may contain embedded media, external charting widgets, or financial references from third-party tools. Interacting with embedded features may allow those third parties to collect basic technical data (such as your IP address) in accordance with their own terms of service.
  • Cross-Reference to Website Disclaimer: This Privacy Policy strictly addresses the collection, usage, and protection of personal data and analytics. For detailed information regarding the appropriate use, limitations, liability exclusions, and informational boundaries of our published equity research, private equity frameworks, news reporting, bond pricing models, and stock screeners, please consult our dedicated Website Disclaimer.

Contact Us & Questions

Have questions about our Privacy Policy, want to submit a data removal request, or need to reach our team regarding a past inquiry?